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Orders & documents

A retailer ordering app: what changes at the wholesale order desk

Follow a tile request from the connected retailer’s catalogue to supplier review, and define the checks before the next sales document.

The short answer

A retailer ordering app puts the customer, selected products and quantities into one request for the supplier to review. CeramicPortal’s Buyer App serves connected retailer–supplier relationships. The supplier still checks the order before choosing the next business document.

Keep these in mind

  • A structured request carries product identity and quantity together.
  • The supplier remains responsible for reviewing the next action.
  • Buyer ordering and Admin business management serve different people.

Move the structured part of the conversation into the order

A message such as Send the same beige tile again can leave the order desk guessing. Which size? Which variant? How many boxes? Which of the retailer’s recent orders is being repeated? Calls remain useful for exceptions, but the request itself should identify what is being bought.

A catalogue-based request starts with a product record instead of an informal description. The order desk can review the customer and lines together, then use the conversation to resolve the parts that need judgment.

Prepare the retailer’s first order

  1. Check the mobile number recorded for the retailer and the supplier relationship they should access.
  2. Review the products they may browse and the rate list assigned to them.
  3. Have the retailer sign in with the recorded number and one-time code.
  4. Select a familiar product, confirm the unit and quantity, and submit a small agreed test request.
  5. Find the received request in Admin and compare it with what the retailer intended.

Read the request before continuing it

Read the request before continuing it
Order detailWhy it matters
Customer and supplier relationshipThe request must belong to the right trading relationship.
Tile variant and sizeA similar product name does not identify an interchangeable tile.
Quantity and selling unit12 boxes and 12 pieces are different requests.
Assigned rateThe commercial terms must match the intended retailer.
Next actionThe supplier chooses the appropriate document or follows up on an exception.

Agree who handles an exception

Nominate the person who reviews new requests and the person who can resolve commercial changes. A digital request does not remove the need for ownership. For an initial rollout, ask a small group of familiar retailers to place real, supervised requests and check where they hesitate.

The aim of the review is to identify missing information, not to manufacture an improvement percentage. Track the kinds of clarification your team actually needs before deciding whether the process is working.

Explain what the app does and where the workflow ends

The Buyer App is for browsing assigned supplier catalogues and placing orders. It is different from the Admin tools used to manage business records. A retailer can switch between connected suppliers where those relationships are configured; this does not make it an open marketplace.

An order status is not a vehicle location or a delivery promise. Discuss dispatch outside the product when needed, and keep the document workflow grounded in the actual available actions.

Common questions

Does a retailer order automatically become an invoice?

The supplier reviews the request and chooses the appropriate supported next document. Do not assume every request should become an invoice immediately.

Can calls and messages still be used?

Yes. They remain useful for exceptions and commercial discussion; the structured order keeps the product request identifiable.

Product education from CeramicPortal. Examples are illustrative unless identified as recorded product evidence. The available actions depend on your account and assigned access.

Your business, your workflow

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Use a real situation from your team to evaluate the product.

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